I've been lying to you about meal prep
The real truth about building kitchen independence...
I need to tell you something.
I’ve been watching people spend $500/month on meal delivery. And I’ve been staying quiet about what I know to be true:
These services are designed to keep you dependent.
Their business model only works if you never learn how to cook. The moment you cancel? You’re back to ordering takeout.
I’m done staying quiet.
What’s Changing
I’m a professional chef. And up until now, I’ve been framing everything as “convenient” and “easy” because that’s what I thought you wanted to hear.
But here’s the truth I’ve been avoiding:
Cooking isn’t easy. And that’s okay.
It takes effort. A Sunday afternoon. Some practice. Sometimes you’ll screw up the chicken.
But you know what it gives you?
Independence.
The ability to feed yourself. To stop depending on apps that cost $15/meal. To own the skill forever.
This Week: The $35 Independence Week
I just published a new meal plan.
Four restaurant-quality dinners for $35 total.
Compare that to $60-80 in delivery fees.
But more importantly:
You’re learning professional cooking technique. How to cook protein properly. How to build flavor. How to prep once and eat four completely different meals.
Not following recipe cards. Actually cooking.
The Real Numbers
Let’s talk money:
Your current reality:
$12-15 per meal
Plus fees, tips, surge pricing
4-5 dinners/week
= $400-600/month
What I’m teaching:
$30-50/week in groceries
One Sunday prep
4-5 different meals
= $120-200/month
You save $200-400/month. Every month.
But the money isn’t even the biggest win.
The biggest win is knowing you can feed yourself. No app required.
What This Means
Every Thursday I’m publishing a meal plan.
But I’m done pretending this is about convenience.
I’m teaching:
Real cooking techniques
Honest about effort
Cost comparisons
How to break free
No more “10-minute hacks.” No more “so easy anyone can do it.”
Real skills. Real independence.
If you want shortcuts and convenience promises, there are a thousand brands selling that.
I’m teaching you how to break free.
Is This For You?
This is for you if:
✅ You’re tired of paying $400-600/month to stay dependent
✅ You’re ready to learn how to actually cook
✅ You value independence over convenience
✅ You’re willing to put in effort for long-term capability
This is NOT for you if:
❌ You want easy shortcuts
❌ You’re looking for “effortless” solutions
❌ You’re not ready to learn real skills
I’m not for everyone. And that’s fine.
I’m for people ready to build genuine food independence.
Try This Week’s Plan
[$35 vs $60-80 in delivery. You do the math.]
You’ll learn:
How to cook protein properly
How to build four different meals from one base
How to shop efficiently
How to think like a chef
One Question
Reply to this email and tell me:
Are you currently using meal delivery services? What’s it costing you monthly?
I read every response.
Let’s build this together.
Break free,
-Tyler
P.S. This week’s plan teaches the exact protein cooking technique restaurants use. It’s the skill that makes everything else easier.
CulinaryBrief
Teaching independence, not convenience